Using email marketing in your dental practice is one of the best ways to reach current and potential patients. This offers a way to automate reminder emails, send monthly or bi-weekly newsletters, and update your patients on important changes. These are the best email marketing services for dentists.
One of the most recognizable email marketing providers available, MailChimp, offers an easy to use visual builder with an array of templates. Their customer service is quick and lighthearted, too.
MailChimp offers a feature-packed free account, including automation. This means you can schedule emails and create an email sequence for new email subscribers that runs automatically.
The free plan includes up to 2,000 subscribers and 5,000 emails sent per month but doesn’t include custom branding. This means each email will have the “monkey badge” at the bottom. Their paid plans begin at $10/month.
Drip may not be as well-known as other email marketing platforms, but their visual builder is a favorite among marketing teams. The user-friendly platform focuses on e-commerce and lead capture, which means it’s ideal for dentists looking to grow their practice.
With Drip you can send intelligent campaigns through email, Facebook, and more that adapt to your patients’ interests and behaviors. This platform also offers form and survey integration with tools like Survicate and Gravity Forms, so you can capture information and hear from patients directly.
Drip offers a free account for less than 100 subscribers, and plans begin at $41/mo.
Constant Contact is another one of the popular email marketing services for dentists, such as dental practices. It’s easy to design your own templates with your logo and brand colors. The platform is easily integrated with Facebook, WordPress, Intuit Quickbooks, Outlook, and more.
Constant Contact offers a free trial for 60 days, which gives you full access to the entire platform. Their Email plan starts at $20/month and increases based on the size of your list. Their Email Plus plan offers dynamic forms, automation, and more, and begins at $45/month.
ActiveCampaign is another under-the-radar email marketing service, but it’s a substantial one thriving in email automation and responsive templates. Increase your mailing list with their subscription forms, and find the best way to email with their A/B testing.
ActiveCampaign even offers free migration, which means they’ll help transfer your existing campaigns and email lists from another service provider so you can start sending, instead of taking valuable time to deal with different settings and optimizations.
Their service begins at $9/month for the Lite plan with less than 500 subscribers, but you’ll need to upgrade to at least the Plus plan if you would like to use automation.
Which email service is best for dentists?
Many of these services are very similar, but the difference lies in the essentials. If you’re planning on sending simple automation and would like templates for monthly newsletters, we recommend Constant Contact or MailChimp. If you want an easy-to-learn platform with robust automation, we recommend MailChimp or ActiveCampaign.
Email marketing is an asset to dental offices, but only if you have the right tools. These email marketing services will help you stay in contact with your patients, help grow your practice through lead generation and automation, and share updates.
For more email marketing tips for dentists, head to our recent blog post!